Inglewood Skin Studio
This page is yours.
It walks you through the sprint — what’s happening, when, and exactly what I need from you — so you’re never left guessing.
Welcome video — coming soon
What you’ve started
This is a booking sprint.
Not an agency retainer. Not a social media package. Not someone posting three times a week and calling it marketing.
Here’s what it actually is:
Real footage of your treatments and your story — turned into Meta ads connected directly to your booking system. A $50 deposit collected the moment someone clicks to book. No-shows: gone. Your team changes nothing. Your ops change nothing.
Deposit bookings appear in your Timely calendar.
That’s the machine. And it’s already been proven.
Already proven in Perth
March–May 2026 · $50/day on Meta ads · 42 days
43
new clients booked and attended
100%
showed up. Zero no-shows.
7.1×
returned for every $1 into Meta
What went in vs. what came back
Spent on ads
$2,309
Revenue confirmed
$16,477
Every dollar spent on ads returned $7.10 in confirmed revenue.
Where the $16,477 comes from
Cash already collected
$9,372
In the bank
Future bookings confirmed
$7,105
Already in the calendar
100% show-up rate. Every single client.
In a normal clinic, a percentage of bookings are no-shows — they booked but don’t come. Here, every person who booked actually walked through the door. That’s because the offer required a deposit at booking, so only serious people converted. No wasted appointment slots.
What the same results look like at a higher budget
$50/day
$16,477
43 clients
Actual
$150/day
~$57,800
~151 clients
$300/day
~$115,000+
~300 clients
We’ll start at $50/day and review together. The budget only grows when the numbers say it should.
This is what happens when the offer structure, the tracking, and the campaign work together. That’s what we’re building for Inglewood Skin Studio.
Read the full case study →Your timeline
The offer and treatment are confirmed. The deposit structure is designed so the ad spend pays for itself. What you need to do before 2 June is in your checklist below.
10:30am – 3:30pm. Inglewood Skin Studio, 881 Beaufort St. This is the most important day of the sprint. Everything the machine runs on gets captured here: your story, your treatments, and your clients' words. Your team does business as usual. I work around your schedule.
See the Filming Day Brief below.
Full campaign build: offer landing page, ad creative, copy, targeting, and deposit booking setup in Timely. Campaign live by end of Week 4.
Daily monitoring. Weekly metrics breakdown — hook rate, click-through rate, cost per booking — sent to you every week.
The signal it’s working
Deposit bookings appearing in your Timely calendar. That’s it. That’s what we’re building to.
Filming day brief
881 Beaufort St, Inglewood
Start
10:30am
Finish
~3:30pm
What to wear
Clinic-appropriate. Clean, confident.
Your story (20 minutes)
A conversation on camera — why you started this clinic, who you do it for, what makes Inglewood Skin Studio different. No script. I ask the questions. We talk. This gets edited down to 60–90 seconds of the most compelling part. It becomes the trust asset that makes someone choose you over every other option on Beaufort Street.
A treatment in action (60–90 minutes)
A real treatment, on a real client. If possible, a client with a higher Fitzpatrick skin type — it shows the range of your work. The client does nothing differently. I work around your schedule and treat the clinic as a working day.
A client testimonial (15–20 minutes per client)
One or two clients — same day if possible — sharing their experience on camera. Genuine and unscripted. I guide the conversation and make it comfortable. This will be one of the highest-performing assets in the campaign.
Supporting footage (woven throughout the day)
Treatment room, equipment, products, reception — anything that shows the quality and care of the clinic. I capture this in between everything else.
What you need before 2 June
No prep required beyond this list. I’ll handle everything else on the day.
Your pre-sprint checklist
Nothing here requires anything new from your business. Just coordination.
CLIENTS
Book 1–2 willing clients for the morning of 2 June. Let me know if you'd like help thinking through who to ask.
TIMELY SETUP
I need to connect your booking system to the deposit flow before the campaign launches. I'll walk you through it — takes about 15 minutes over a screenshare or a quick on-site visit. Let's lock that in before 30 May.
BEFORE & AFTER PHOTOS
This is one of the highest-impact assets in the campaign. Pull together 1–2 strong before/afters for each of these three concerns: acne or acne scarring, pigmentation, and skin texture or laxity. Skin concerns only — not injectables.
For each photo, include as much of the following as you have: the concern, what was prescribed (treatment name + any at-home regime), roughly how many sessions and over what timeframe (e.g. two Derma Pen sessions six weeks apart), and the client's suburb (e.g. Inglewood Resident). The more detail, the stronger the ad.
Client consent is required before I can use any photo. If you collect consent in Timely, that covers it — just flag which clients have ticked that box. If you're unsure, I can send a simple one-line consent template you can forward.
TEAM BRIEF
Let your team know a filming crew will be on-site on 2 June. Business as usual.
QUESTIONS
If there's anything you want to talk through before 2 June — the offer structure, the filming day, anything — reach out now. Better to resolve it early.
Questions? Reach out.
If something comes up — timing, a client cancellation, a question about the day — call or text directly. I don’t disappear after you sign.
Inglewood Skin Studio
Your checklist