Inglewood Skin Studio
What’s happening and when, between now and launch.
How it works
We film the treatment and your story on 2 June. That footage becomes the ads. The ads run on Meta and lead to a landing page built around your clinic — your work, your team, your story. From there, people pay a deposit to secure their appointment. The booking lands in your calendar.
Your team does nothing different. Your pricing doesn’t change. You’ll know it’s working when you start seeing new names in the schedule.
A recent Perth campaign
April–May 2026 · $50/day on Meta ads · 42 days
An aesthetic clinic in Manning, Perth with a similar client demographic.
43
new clients booked and attended
100%
showed up. Zero no-shows.
7.1×
returned for every $1 into Meta
What went in vs. what came back
Spent on ads
$2,309
Revenue confirmed
$16,477
Every dollar spent on ads returned $7.10 in confirmed revenue.
Where the $16,477 comes from
Cash already collected
$9,372
In the bank
Future bookings confirmed
$7,105
Already in the calendar
100% show-up rate.
Every person who booked turned up. The deposit did what it was supposed to do.
The ad budget
The PM Aesthetics campaign above ran at $50 a day. We haven’t confirmed your budget yet — we’ll work that out together before anything goes live. Nothing gets switched on without your sign-off.
Your timeline
We'll confirm the treatment offer together before anything gets built. Your existing $50 deposits in Timely stay exactly as they are — nothing changes there. In the background I'll be setting up the tracking infrastructure that makes the campaign perform — the technical side that runs before a single ad goes live. Nothing you need to action right now.
10:30am – 3:30pm. 881 Beaufort St, Inglewood. Your story, your treatments, and your clients on camera. Your team works as normal. I work around your schedule.
See the Filming Day Brief below.
Everything gets built from the footage — the page people land on after seeing your ad, the videos edited and ready, and the booking flow set up in Timely. I'll walk you through it before anything goes live.
Once we're live, I monitor it daily and send you a simple update each week. What's working, what's changed, what's next. No jargon.
The signal it’s working
Deposit bookings appearing in your Timely calendar. That’s it. That’s what we’re building to.
Filming day brief
881 Beaufort St, Inglewood
Start
10:30am
Finish
~3:30pm
What to wear
Staff: uniforms as usual. Clients being filmed: plain and simple — nothing bright, no large logos.
Treatment room
We'll film in your largest treatment room. I'll handle any setup on the day.
From the PM Aesthetics shoot
You on camera (20 minutes)
A conversation about you, the clinic, and what you stand for as the founder. No script — I ask the questions, you talk naturally. It gets edited down completely, so only what you're comfortable with ends up in the final video.
Clients receiving a treatment
1–2 clients or models having a real treatment done. I capture the key moments — not the whole thing. If possible, one client with a higher Fitzpatrick skin type, which shows the range of your work. The client does nothing differently.
Clients on camera
The same clients from above — or others if available — sharing their experience on camera. Unscripted and comfortable. I guide the conversation. These tend to be the most effective videos in the whole campaign.
The clinic itself (woven throughout the day)
Your team, the treatment room, equipment, products, reception — captured in between everything else. Nothing staged.
Staff interviews (if time allows)
A short conversation with each team member who's available — about 20 minutes each. Not essential, but great to have.
Your pre-sprint checklist
Nothing here requires anything new from your business. Just coordination.
CLIENTS
Book 1–2 willing clients for the morning of 2 June — ideally ones whose results you're genuinely proud of. They'll receive a treatment and share a few words on camera afterwards. Same clients for both, which keeps the day simple. Let me know if you'd like help thinking through who to ask.
TECHNICAL SETUP
There's a bit of technical setup needed before we go live — connecting your booking system and a couple of other things on the backend. I'll walk you through all of it in person on filming day. Nothing you need to sort before then.
BEFORE & AFTER PHOTOS
Pull together your strongest results — ideally 1–2 photos per skin concern: acne or acne scarring, pigmentation, and skin texture. Dermal treatments only. Nothing involving Schedule 4 medications — the campaign needs to be fully TGA and AHPRA compliant.
For each photo, include what you know: the concern, the treatment (and any home care), roughly how many sessions over what timeframe, and the client's suburb (e.g. Inglewood Resident). The more context the better, but whatever you have is a good start.
Consent: if clients have signed a form allowing their images to be used for clinic marketing, that covers it. If you're not sure, I can send a simple one-liner you can forward to them.
Upload to the Google Drive folder below, or email directly to mitchell@mitchellkwan.com. If you'd like your team to help collect them, use the message template below — just copy, paste, and send.
Google Drive folder
Before & Afters — Inglewood Skin Studio ↗Upload photos here, or email to mitchell@mitchellkwan.com
Team message template
Hi team, Ahead of our campaign launching in June, I need your help collecting some before & after photos. What we need: — Acne or acne scarring, pigmentation, and skin texture — Dermal treatments only (no Schedule 4 medications) — Ideally 1–2 photos per concern For each photo, please add a note with: — The skin concern — The treatment (including any home care) — Number of sessions and timeframe — Client's suburb (e.g. Inglewood Resident) Upload everything here: https://drive.google.com/drive/folders/1kUGGkXT08hRdo7mnrRsLMkVVLKbBBMFL If a client has already signed a form for clinic marketing use, that covers consent. If you're not sure, let me know. Thanks!
TEAM
Let your team know there'll be someone doing professional filming throughout the day on 2 June. It's a normal working day — nothing changes.
QUESTIONS
If there's anything you want to talk through before 2 June — the filming, the treatment, anything at all — reach out now. Better to sort it early.
Questions? Reach out.
If something comes up — timing, a client cancellation, a question about the day — call or text directly. I don’t disappear after you sign.
Inglewood Skin Studio
Your checklist